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Media & Marketing
11 January 2025
7 min read
Modern Storytelling: Digital Marketing & Data in the USA
U
UG Education Team
Internal Analyst
Master the art and science of consumer influence in the home of the world's largest ad networks.
Why USA?
The US is the headquarters for the algorithms that run the internet (Google, Meta, TikTok US). Digital Marketing in the US is a data-driven science, not just a creative pursuit.
Economic Might
Digital ad spending in the US exceeds $250 billion annually. The US consumer market is the world's most robust testing ground for new brands.
Leading Industry Players
Google (Ads)
Meta
Amazon Advertising
HubSpot
Adobe (Experience Cloud)
Salesforce (Marketing Cloud)
Career Opportunities
Performance Marketing Manager
SEO Strategist
Growth Hacker
Content Lifecycle Architect
Earning Potential
Mid-level digital marketing strategists in the US earn $85,000 - $115,000, with Growth Directors earning up to $200,000.
*Figures based on US Bureau of Labor Statistics (BLS) and industry reports. Results may vary by state and experience level.
Take the First Step Today
Our career strategists can help you choose the right university and major to match these high-growth US industries.
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