Business Analytics
Bridge the gap between data science and business strategy
What You'll Study
Business Analytics is lighter on code than Data Science, but heavy on business context. You learn to use data tools (Excel, SQL, Tableau) to solve specific business problems like pricing, logistics, or marketing.
- Business Statistics
- Data Visualization
- Database Management
- Predictive Modeling
- Operations Management
- Marketing Analytics
- Decision Support Systems
- Big Data Strategy
Example Classes
How to Know If You'll Like It
You'll probably enjoy this if...
- ✓You like data but also want to be a manager/leader
- ✓You are practical and results-oriented
- ✓You are a good communicator (translator between geeks and suits)
- ✓You like solving specific problems
- ✓You want a modern, high-demand business degree
- ✓You prefer Tableau/Excel over heavy Python coding
You might not enjoy this if...
- ✕You dislike numbers/stats
- ✕You want to be a pure coder
- ✕You find business meetings boring
- ✕You prefer pure theory
Self-Check Quiz
Answer these questions honestly to see if this major might be a good fit for you.
Do you like making charts/graphs?
Career Outcomes
Featured In-Demand Careers
Business Analyst
Identify business needs and determine solutions to business problems, often involving IT systems.
Data Scientist
Analyze complex data sets to derive insights that drive business decisions. Combine statistics, programming, and domain expertise.
Marketing Manager
Develop and execute marketing strategies to build brand awareness and drive customer acquisition.
Management Consultant
Advise organizations on strategy, operations, and transformation to improve performance and solve complex problems.
Other Common Career Paths
- •Management Consultant
- •Market Research Analyst
- •Operations Analyst
- •Product Manager
Industries
Try It First
Test if you like this field before committing to a major:
Create a dashboard in Google Looker Studio using free sample data.
Analyze the reviews of a product on Amazon to find common complaints.
Consult for a small local business - analyze their sales data and suggest improvements.
Related Majors
Data Science
Turn massive data into actionable insights and predictions
Marketing (Digital/Growth)
Connect products with people using psychology, creativity, and data
Supply Chain / Operations Management
Coordinate the global flow of products from factory to doorstep
Statistics
Analyze data to find truth in a world of uncertainty
Frequently Asked Questions
It's "Data Science Lite" applied to business. Less math/code, more strategy.
Yes, "Data Literacy" is the top skill companies want right now.
SQL is essential. Python is helpful but often optional (unlike in CS/DS).
Consulting firms (Deloitte/McKinsey), Tech, Retail, Banks.
Yes, as a Business Analyst or Product Analyst.
Ready to Explore This Major?
Get personalized guidance on whether Business Analytics is right for you and how to build a competitive profile.