Marketing (Digital/Growth)
Connect products with people using psychology, creativity, and data
What You'll Study
Modern Marketing is not just making ads. It is "Growth Hacking"—using data, psychology, and technology to acquire and retain customers. It covers social media, SEO, content, and brand strategy.
- Consumer Behavior
- Digital Marketing Strategy
- Social Media Management
- Marketing Analytics
- Brand Management
- Search Engine Optimization (SEO)
- Content Strategy
- Market Research
Example Classes
How to Know If You'll Like It
You'll probably enjoy this if...
- ✓You understand people and what makes them click
- ✓You are creative but also embrace data
- ✓You are always on the latest social apps
- ✓You are a good storyteller
- ✓You like fast-paced, trendy environments
- ✓You are competitive (market share war)
You might not enjoy this if...
- ✕You hate social media/ads
- ✕You prefer working in isolation
- ✕You dislike writing or visual design
- ✕You think "selling" is gross
Self-Check Quiz
Answer these questions honestly to see if this major might be a good fit for you.
Do you analyze why a YouTube thumbnail is clicky?
Career Outcomes
Featured In-Demand Careers
Marketing Manager
Develop and execute marketing strategies to build brand awareness and drive customer acquisition.
Product Manager
Lead product development from conception to launch, bridging business strategy with user needs and technical capabilities.
UX/UI Designer
Design intuitive and beautiful digital experiences that solve user problems and delight customers.
Business Analyst
Identify business needs and determine solutions to business problems, often involving IT systems.
Other Common Career Paths
- •Brand Manager
- •SEO Specialist
- •Content Strategist
- •Growth Hacker
- •Social Media Manager
Try It First
Test if you like this field before committing to a major:
Create a TikTok or Reel designed to go viral, and analyze if it worked.
Start a blog or niche Instagram page and try to grow it to 100 followers.
Design a full marketing campaign (mockup) for a local charity (Posts, Emails, Flyers).
Related Majors
Frequently Asked Questions
It can be, but "Digital" tracks with analytics are rigorous and high-value.
It helps, but you work with designers. You need to have "taste" and strategy.
Marketing brings the leads; Sales closes them. They work together.
General marketing is. Specialized digital/growth marketing is in high demand.
Yes! Marketing is one of the easiest skills to freelance.
Ready to Explore This Major?
Get personalized guidance on whether Marketing (Digital/Growth) is right for you and how to build a competitive profile.